Growth calculators
Business calculators for deterministic growth planning
Use assumption-driven tools to model paid media, CAC, ROAS, conversion lifts, retention, SEO ROI, and growth targets without AI-generated forecasts or external APIs.
Paid Ads Budget Calculator
Estimate the traffic, leads, customers, and ad spend required to reach a revenue target.
CAC Calculator
Calculate fully loaded customer acquisition cost by combining media spend, allocated shared costs, and acquisition-specific expenses.
CAC Payback Calculator
Estimate how long it takes to recover customer acquisition cost from monthly gross profit after support and payment processing costs.
LTV:CAC Calculator
Estimate customer lifetime value, compare it with CAC, and see how churn, expansion, support costs, and discounting affect the ratio.
SEO ROI Calculator
Estimate SEO traffic, leads, customers, revenue, gross profit, investment, ROI, payback, and scenario ranges from explicit assumptions.
Email Marketing ROI Calculator
Calculate email campaign clicks, attributed conversions, revenue, gross profit, ROI, revenue per recipient, and break-even conversion rate.
Marketing Budget Allocation Calculator
Allocate a growth marketing budget across channels using deterministic fit scores, risk tolerance, experimentation reserve, and minimum viable channel budgets.
UTM Campaign URL Builder
Generate a correctly encoded campaign URL with consistent UTM parameters while preserving unrelated destination query parameters.