Growth calculators
Business calculators for deterministic growth planning
Use assumption-driven tools to model paid media, CAC, ROAS, conversion lifts, retention, SEO ROI, and growth targets without AI-generated forecasts or external APIs.
Break-Even ROAS Calculator
Calculate the return on ad spend required to cover variable costs and selected fixed campaign costs.
Paid Ads Budget Calculator
Estimate the traffic, leads, customers, and ad spend required to reach a revenue target.
CAC Calculator
Calculate fully loaded customer acquisition cost by combining media spend, allocated shared costs, and acquisition-specific expenses.
CAC Payback Calculator
Estimate how long it takes to recover customer acquisition cost from monthly gross profit after support and payment processing costs.
LTV:CAC Calculator
Estimate customer lifetime value, compare it with CAC, and see how churn, expansion, support costs, and discounting affect the ratio.
Break-Even CPC Calculator
Calculate the maximum paid search or paid social CPC you can afford while meeting CAC or profit targets.
CPA / Cost Per Lead Calculator
Calculate cost per lead, cost per acquisition, required close rate, and gross profit after acquisition costs.
Landing Page Conversion Lift Calculator
Estimate leads, customers, revenue, gross profit, ROI, and payback from improving a landing page conversion rate.
Lead Funnel Leak Calculator
Find the funnel transition with the largest modeled recoverable revenue, not just the largest raw drop-off.
A/B Test Sample Size Calculator
Estimate sample size per variant and test duration for detecting a conversion-rate lift with deterministic two-proportion math.
Conversion Rate Calculator
Calculate conversion rate and model how target rates translate into incremental conversions, customers, revenue, and gross profit.
Startup Growth Model Calculator
Model the customers, leads, traffic, and budget required to move from current monthly revenue to a target monthly revenue level.
SEO ROI Calculator
Estimate SEO traffic, leads, customers, revenue, gross profit, investment, ROI, payback, and scenario ranges from explicit assumptions.
Churn and Retention Calculator
Calculate customer churn, retention, revenue churn, net revenue retention, expected lifetime, and revenue lost to churn.
Sales Funnel Revenue Calculator
Estimate customers, revenue, gross profit, weighted pipeline value, and the most sensitive stage in a sales funnel.
Email Marketing ROI Calculator
Calculate email campaign clicks, attributed conversions, revenue, gross profit, ROI, revenue per recipient, and break-even conversion rate.
Revenue Growth Calculator
Calculate compounded revenue growth, required periodic growth rates, CAGR, revenue trajectory, and gross profit trajectory.
Pricing Change Impact Calculator
Estimate revenue, gross-profit, demand, break-even volume, and optional lifetime impact from a proposed price change.
Marketing Budget Allocation Calculator
Allocate a growth marketing budget across channels using deterministic fit scores, risk tolerance, experimentation reserve, and minimum viable channel budgets.
UTM Campaign URL Builder
Generate a correctly encoded campaign URL with consistent UTM parameters while preserving unrelated destination query parameters.