Growth calculator

Marketing Budget Allocation Calculator

Allocate a growth marketing budget across channels using deterministic fit scores, risk tolerance, experimentation reserve, and minimum viable channel budgets.

Inputs

Currency *Applies to the total budget and channel allocation outputs.Total marketing budget *Total marketing budget for the selected period.Business model *Used in the deterministic channel-fit matrix.Primary goal *Used in the deterministic objective-fit matrix.Growth stage *Used in the deterministic stage-fit matrix.Risk tolerance *Sets the experimentation reserve and risk penalties.Minimum viable channel budgetChannels below this allocation are removed and the remaining budget is renormalized. Defaults to 0 when blank.Sales cycle daysAverage sales cycle length. Short cycles favor immediate-response channels; long cycles favor trust-building channels.Existing strong channelsComma-separated channel names or IDs already proven effective, such as paid-search, seo-content, or email-lifecycle.Excluded channelsComma-separated channel names or IDs that must receive no allocation.

Results

Results are deterministic scenario outputs, not guarantees.

Enter values and calculate to see the summary, supporting metrics, warnings, and interpretation.

Example

Example: B2B service lead generation budget

A $50,000 balanced-risk B2B service budget reserves $5,000 for experimentation, then allocates the $45,000 core budget across scored channels such as SEO/content, paid search, lifecycle email, and events based on deterministic fit rules.

Want help interpreting the model?

Use this calculator as a deterministic planning tool, then talk with Propel Collective about which assumptions are worth validating first.

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