Most startups launch before they know how to talk about what they built
Most startup founders are so close to their product they cannot see it the way an outsider does; under pressure from investors to ship, they hand the launch strategy to a $20 a month AI tool that gives them something that looks right on the surface and they trust it.
What they do not realize is that when they have to make a $2 million pivot six months down the line because their launch did not land, that $20 a month time saving tool just became the most expensive mistake they will ever make.
Fortune 500-level strategy at a startup pace
Propel Collective was founded on experience running growth strategy, product launches, and performance media for Fortune 500 companies. That experience means the frameworks and strategic rigour those companies pay millions for is now available to a startup at any stage. Every engagement is human-led, built around your specific product and market, and never outsourced.
Where most startups we work with start
Every startup is different. These are the services our startup clients most commonly need first