Slow AE Onboarding
It takes months for new sales hires to hit quota because they have no structured sales narrative framework to learn from.
The Core Problem
Without a single source of truth, your sales motion breaks down as you scale
Narrative Disconnect
Your AEs, SDRs, and founding team pitch three different versions of your value proposition, causing confusion among prospective clients and jeopardizing the sale.
Orphaned Collateral
Without unified sales assets, reps repurpose client decks from different verticals or build custom slides in Canva, which fail to address the buyer's pain points and how your solution solves them.
Product vs. Sales Gap
As your product evolves, reps lose sync with the roadmap. They rely on outdated value props or over-commit to unreleased features just to win pipeline.
What The Sprint Delivers
One sales messaging playbook, ready to hand to your revenue team
Built to power your onboarding, certification, and outbound programs long after the sprint ends.
The single source of truth for how your company talks about itself.
- Category strategic narrative: the market shift, the old way vs. the new way
- Buyer value matrix across 4 core personas: Buyer, User/Champion, Technical Evaluator, and Decision Maker
- 3 messaging pillars tied to revenue, risk, and efficiency outcomes
- 10-second and 30-second executive elevator pitches
A complete 10-slide narrative blueprint engineered for discovery calls and pipeline conversion.
- Slide-by-slide structural flow, core headlines, and narrative progression
- AE talk tracks: exact value hooks and discovery transitions for every slide
- Visual layout and content-density direction for your design or presentation team
Operational matrices reps can reference mid-call to win competitive deals and navigate pushback.
- Side-by-side “Why Us vs. Competitor” positioning and talk tracks
- Strategic landmines to disqualify legacy competitors early
- Turnkey objection-handling frameworks for Price, Security, and Build vs. Buy
High-converting outbound angles your SDRs, AEs, and marketing team can deploy immediately.
- Persona-based value hooks mapped to Economic Buyers and Champions
- Status-quo breaking trigger questions for outbound sequences and LinkedIn
- Core talking points that keep every outbound touch aligned with the GTM narrative
A 60-minute executive working session with your founder, VP of Sales, and revenue leaders.
- Walkthrough of the deck architecture, competitive battlecards, and objection scripts
- Rollout guidance for leadership to coach the narrative and accelerate rep onboarding
- Full call recording and asset library delivered in your team’s Google Workspace
The 21-Day Execution Timeline
A 3-Week Sprint To Align Your Revenue Narrative
We execute the same sequence used by enterprise product marketing teams: align on buyer pain, construct the category shift, and arm your sales team. You get enterprise-grade positioning in your team's hands in 21 days, instead of waiting 6 months to hire a product marketer.
- Week 1
Extract & Diagnose
- 90-Minute Executive Alignment Intake: Working session with your founder, product lead, and top seller.
- Async Audit of 10 Recent Sales Calls: Teardown of 5 closed-won and 5 closed-lost recordings or transcripts.
- Buyer Value Matrix: Maps real buyer language, status-quo anchors, and core switching triggers across 4 key personas.
- Week 2
Codify the Narrative
- Call-to-Narrative Synthesis: Real buyer language from Week 1 becomes the backbone of your positioning.
- Competitive Pressure Test: Core claims are weighed against key competitors' positioning.
- Pillar & Proof Mapping: Each pillar is paired with the proof points reps need to back it up.
- Week 3
Deploy & Enable
- Asset Build-Out: Deck, battlecard, and outreach hooks built straight from the framework.
- Lost-Deal Objection Mapping: Objections from your closed-lost calls are turned into AE talk tracks.
- Leadership Hand-Off Workshop: 60-minute recorded session equipping leaders to roll out the narrative.
How We Work Together
What's included, and where your team takes the lead
What We Build
Included
- Slide-by-slide deck narrative, headlines, AE talking points, and visual direction
- Value hooks, trigger questions, and persona pain point messaging
- Clean Google Docs, Sheets, and Slides delivered into your shared drive
- One 90-minute intake session and one sales leadership walkthrough
What Your Team Handles
Your Team Owns
- Graphic design, custom illustrations, or pixel layout in Figma or PowerPoint
- Writing multi-step outbound email copy or running campaign sends
- Custom Notion workspaces or software migrations
- Daily Slack availability, standing status meetings, or hourly consulting
Before You Hire
Hiring a PMM, going fractional, or running a sprint?
Most Series A/B teams weigh these three options when the founder can't keep carrying the story.
Hire a Full-Time PMM
- What you get
- A senior owner for product marketing, once you find one
- Time to a sales messaging playbook
- Months: recruiting, onboarding, then building from a blank page
- Commitment
- A full-time salary, equity, and a long search
Bring In a Fractional PMM
- What you get
- Part-time capacity each week, with open-ended scope
- Time to a sales messaging playbook
- Depends on weekly hours, often spread over months
- Commitment
- An open-ended monthly retainer from day one
Propel Collective 3-Week Sprint
- What you get
- Positioning framework, first-call deck, battlecards, and outreach messaging
- Time to a sales messaging playbook
- 21 days
- Commitment
- A fixed scope, one 90-minute intake, and one hand-off workshop