The problem
Most small business websites were built fast and it shows
When the design looks unfinished and the content doesn't say the right things, visitors leave before you get a chance to earn their business
The solution
A Propel Collective site is built to do more than make a good first impression
Most designers stop when the site looks good; Propel Collective builds for how it ranks, what it says, and whether it converts, and makes sure it looks good too
Services included
What does a small business website design and development engagement include?
- Strategy session that defines what your digital presence is currently and what your site needs to do differently
- Page layout and structure built around what your specific audience needs to see before they trust you enough to reach out or buy
- Visual design that reflects your brand and builds trust immediately
- Full Webflow build optimized for performance, speed, and ease of management
- Responsive design tested across desktop, tablet, and mobile
- On-page SEO built in from the ground up so the site ranks from day one
- Analytics and conversion tracking setup so you know exactly who is visiting your site and what they're doing before they buy
- Instruction manual so you can manage your site independently after launch
Case study
See it in action: Monroe Wealth Management
Monroe Wealth Management needed to shift its messaging and layout to speak to tech workers, but their old side was filled with generic copy and large areas of blank space. Drag the slider to see how we rebuilt their site.
The problem
The site spoke to an audience the firm no longer served
Monroe Wealth Management shifted its strategy to focus exclusively on tech workers, but their existing site spoke to a broader audience. That mismatch hurt ad relevance scores, drove up cost per lead, and gave prospective clients no clear reason to believe the firm was the right fit.
The solution
A full site rebuild, launched alongside new positioning and messaging
We rebuilt the site in Webflow around new positioning built specifically for tech workers, with all copy rewritten to match, and GA4, PostHog, and Google Ads measurement built in from launch. The new site went live 50% faster than the client's previous website rebuild.