Growth calculator

CAC Calculator

Calculate fully loaded customer acquisition cost by combining media spend, allocated shared costs, and acquisition-specific expenses.

Inputs

Currency *Applies to acquisition cost, CAC, and category outputs.New customers *Number of newly acquired customers in the measured period.Ad spend *Paid media spend for the period.Sales payrollShared sales payroll before acquisition allocation.Marketing payrollShared marketing payroll before acquisition allocation.Software and toolsShared acquisition software and tools before allocation.Shared cost allocation ratePercentage of shared costs attributable to acquisition, such as 75%.Agency feesAcquisition-specific agency fees.Content productionAcquisition-specific content production costs.Creative productionAcquisition-specific creative production costs.Affiliate commissionsAffiliate, partner, or referral commissions.Events and sponsorshipsEvents, sponsorships, or field marketing attributed to acquisition.Other acquisition costsOther acquisition-specific costs not listed above.

Results

Results are deterministic scenario outputs, not guarantees.

Enter values and calculate to see the summary, supporting metrics, warnings, and interpretation.

Example

Example: fully loaded CAC

If $50,000 in ad spend acquires 100 customers and $55,000 of shared costs are allocated at 75%, total acquisition cost is $108,250 and fully loaded CAC is $1,082.50.

Want help interpreting the model?

Use this calculator as a deterministic planning tool, then talk with Propel Collective about which assumptions are worth validating first.

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