Growth calculator

Email Marketing ROI Calculator

Calculate email campaign clicks, attributed conversions, revenue, gross profit, ROI, revenue per recipient, and break-even conversion rate.

Inputs

Currency *Applies to order value, campaign costs, revenue, and profit outputs.Emails delivered *Number of emails successfully delivered to recipients.Click-through rate *Percentage of delivered emails that produce a click.Click-to-conversion rate *Percentage of email clicks that convert before attribution is applied.Average order value *Average first-order revenue per conversion.Campaign cost *Direct cost to plan, send, or manage this campaign.Gross margin ratePercentage of attributed revenue retained as gross profit.Unsubscribe ratePercentage of delivered emails that unsubscribe after the campaign.Refund ratePercentage of conversion revenue expected to be refunded.Repeat purchase valueAdditional attributed revenue per conversion during the modeled period.Attribution rateShare of modeled conversions credited to email.List acquisition costOptional list building or rental cost attributed to the campaign.Software costOptional email platform or tooling cost allocated to this campaign.Creative costOptional copywriting, design, production, or creative cost.

Results

Results are deterministic scenario outputs, not guarantees.

Enter values and calculate to see the summary, supporting metrics, warnings, and interpretation.

Example

Example: campaign ROI

With 50,000 delivered emails, a 3% click-through rate, 4% click-to-conversion rate, 80% attribution, $200 net revenue per conversion before refunds, 65% gross margin, and $3,500 total cost, attributed revenue is $9,408 and ROI is about 75%.

Want help interpreting the model?

Use this calculator as a deterministic planning tool, then talk with Propel Collective about which assumptions are worth validating first.

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